Strategy & storytelling,
purpose & impact,
you & me.
That’s Lisa&.
Career spanning the full sustainability cycle, from production to processing to disposal
Experience launching and promoting category-defining sustainable products
Guided nonprofits and associations in building trusted reputations with diverse stakeholders
Led global storytelling that connected farmers, innovators, decision makers and consumers
Skilled at creating relationships across industries and disciplines, opening doors where connections didn’t exist before
About Lisa&
I’m Lisa Humphreys, and Lisa& is about partnership – working side by side with you to earn trust, simplify the complex, and build the relationships that move markets.
I created Lisa& because the best work happens when we do it together. The “&” isn’t about a big agency; it’s about partnership. You bring the challenge, and I bring the skills, perspective and connections to solve it. From global brand storytelling to sensitive reputation issues, I’m here to help you move forward with clarity and confidence.
Highlights include shaping and scaling the U.S. Soy brand across 50+ markets, producing national media-recognized campaigns, and helping launch category-defining innovations like Vegetable Cashmere®.
What I Offer
Strategy Sprints
Rapid positioning, message maps, stakeholder analysis and a 90-day plan.
Fractional Leadership
Hands-on brand and editorial leadership embedded with your team.
Campaigns and Toolkits
From narratives and scripts to social systems and market-ready toolkits.
My Work
Every project is different, but the goal is always the same: connect people with purpose. Collaboration with leaders across industries has shaped my approach. Here are a few of the companies I’ve supported.
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Below are a few highlights that demonstrate the range of impact Lisa& can deliver.
Vegetable Cashmere
BRAND STRATEGY | B2B | SUSTAINABILITY
Partnered with KD New York to launch a category-defining soy-based textile. Developed message architecture, investor materials, and a B2B sales strategy that positioned Vegetable Cashmere® as a sustainable luxury innovation.
U.S. Soy Global Brand
REPUTATION | GLOBAL | STAKEHOLDERS
Worked with farmer leaders and industry stakeholders to shape and scale the U.S. Soy brand across 50+ markets. Built the Reputation Acceleration Strategy, introduced ESG storytelling, and created multilingual toolkits for global consistency.
Groundbreaking on A&E
CONTENT SYSTEMS | EDITORIAL | PROGRAMMING
Visionary and strategist for GroundBreaking, a nationally distributed documentary highlighting farmer innovation. Led editorial strategy, brand integration, and storytelling that brought agriculture into mainstream media.
Sustainability Report
SUSTAINABILITY | ESG | REPUTATION
Led development of the industry’s first sustainability report, setting new standards for transparency, ESG storytelling, and stakeholder trust.
Always-On Campaigns
REPUTATION | CAMPAIGNS | MEDIA RELATIONS
Received national recognition for leveraging influencers, dynamic content, media relations, and more to drive positive narrative that expanded consumer engagement and elevated industry reputation.
SXSW Farmer Activation
INNOVATION | PARTNERSHIPS | REPUTATION
Took agriculture to SXSW, breaking out of the echo chamber and onto a global stage. Connected farmers with new audiences and positioned ag at the center of conversations on sustainability and the future of food.
Kind Words
“Fortunate to have you”
We are fortunate to have you. Your talent, skill, expertise, passion and genuine desire to make a difference are elevating us to the next level.
-Client partner
“Great collaborator”
She’s a talented and strategic marketing communicator but also a great colleague and collaborator!
-Past teammate
“A privilege”
Lisa, I consider it a privilege to have worked with you. Thank you for your leadership and making a positive impact on the Soy world.
–Farmer leader
“Absolute powerhouse”
You’re an absolute powerhouse, whether it’s building a brand or producing a documentary. Your work has truly made a difference in both the soybean and agricultural industries. Wherever you go, you’ll make a positive impact.
-Agency partner
“High quality work”
Your attention to detail shows in the quality of work you sign your name on.
-Farmer leader
“Exceptional”
Your work and professional standards are nothing but exceptional.
-Past supervisor
Get In Touch
I take on a limited number of projects each quarter. Tell me what you’re building and where you need a strategic partner. I’d love to & with you.
Hi! I'm Lisa Humphreys 