Every engagement is different — but the work always comes back to the same thing: helping organizations find clarity, tell their story, and build the relationships that move markets. Here are three ways we can do that together.
You need clarity fast. We work together intensively to build your positioning, message map, and stakeholder strategy — and you walk away with a concrete 90-day plan.
Lisa Humphreys is passionate about crafting powerful narratives that connect and inspire. With years of experience in strategy and storytelling, she combines her expertise to help brands articulate their vision and values. Lisa believes that every business has a unique story waiting to be told, and she is dedicated to helping clients uncover and communicate those stories effectively.
Her journey in consultancy started after recognizing the transformative power of storytelling. Throughout her career, Lisa has worked with diverse clients, tailoring strategies that not only resonate but also drive meaningful impact. Clients can expect a collaborative approach, where their insights and aspirations shape the narrative together.
Whether you’re a startup looking for clarity or an established company seeking a fresh perspective, Lisa is here to guide you every step of the way.
Every project starts with a challenge and ends with impact. Here’s a look at some of the work I’m most proud of — and what’s possible when strategy and storytelling come together.
Shaped and scaled the U.S. Soy brand across 50+ markets. Built the Reputation Acceleration Strategy, introduced ESG storytelling, and created multilingual toolkits that drove consistency across global audiences and industry partners.
Partnered with KD New York to launch a category-defining soy-based textile. Developed message architecture, investor materials, and a B2B sales strategy that positioned Vegetable Cashmere® as a sustainable luxury innovation for the fashion industry.
Served as visionary and strategist for a nationally distributed documentary highlighting farmer innovation. Led editorial strategy, brand integration, and storytelling that brought agriculture into mainstream media on a national stage.
Took agriculture to SXSW, breaking out of the industry echo chamber and onto a global stage. Connected farmers with new audiences and positioned agriculture at the center of conversations on sustainability and the future of food.
Led development of the industry’s first sustainability report, setting a new standard for transparency and stakeholder trust. Introduced UN Sustainability Development Goals storytelling frameworks that gave organizations a credible, compelling way to communicate their environmental and social impact to diverse audiences.
Award-winning work recognized by PRWeek’s Best of Public Sector 2024. Transformed a reactive, myth-busting communications approach into an always-on influence engine — driving a positive soy narrative that reached consumers in entirely new ways. Through influencers, dynamic content, and strategic media relations, the campaign measurably increased consumer conversations around soy and set a new standard for modern agricultural communications.
I take on a limited number of projects each quarter — because the best partnerships deserve real attention. If you’re building something that matters and need a strategic partner to help make it land, I’d love to hear from you.
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Based in St Louis, Missouri — working with organizations across the country and around the world.
